Launched in 1923, Vallée des Rois by LT Piver drew its name from one of the most historically rich and intriguing places on earth: the Valley of the Kings in Egypt. The name, pronounced "Val-lay deh Rwah", evokes the grandeur and mystique of this ancient burial ground where pharaohs, including the famous King Tutankhamun, were laid to rest. The Valley of the Kings is known for its tombs, painted walls, and treasures, and the perfume’s name conjures up visions of royal splendor, the allure of Egyptology, and the timeless mysticism of the ancient world. It is particularly noteworthy that the fragrance debuted just a year after the sensational discovery of King Tut’s tomb by the British archaeologist Howard Carter, which captivated the world’s imagination and brought Egypt’s ancient splendor into the modern consciousness.
The period during which Vallée des Rois was launched was one of great cultural fascination with the exotic, particularly Egypt and the Middle East, as the world reacted to the discovery of ancient tombs and treasures. This was a time when the Roaring Twenties were in full swing, with women’s fashion evolving into more liberated silhouettes, short bobbed hairstyles, and the iconic flapper style. Society was enthralled by the thrill of the unknown and the allure of luxury. Perfumes, during this period, often mirrored this sense of exoticism and sophistication, offering a sensory escape to distant lands. Women of the time, particularly those who embraced the modern flapper lifestyle, would likely have been drawn to Vallée des Rois as a fragrance that embodied the mystery, luxury, and history of ancient Egypt while also signaling a connection to the opulence of the 1920s.
