Thursday, October 14, 2021

Floramye by LT Piver c1903

Floramye by LT Piver: launched in 1903. Created by Pierre Armigeant, Jacques Rouché and Georges Darzens. The name is a constructed word, recalling "love of flowers."

Floramye was available in a variety of products:
  • Parfum (extrait/essence)
  • Eau de Toilette
  • Eau Vegetale
  • Lotion
  • Soap
  • Face Powder
  • Talc

Fragrance Composition:


So what does it smell like? It is classified as a floral bouquet fragrance for women.
  • Top notes: aldehydes, bergamot, orange blossom
  • Middle notes: heliotrope, jasmine, violet, rose
  • Base notes: sandalwood, amber, oakmoss

Floramye has the distinction of being the first perfume to utilize the aroma chemical methyl nonyl acetaldehyde, which was discovered by the Russian born chemist Georges Darzens. It would take nearly two more decades before this chemical would be widely used in other perfumes.

L'Amour de l'art, 1950:
"Floramye by LT Piver: The charm of several generations is reborn in Floramye - created in 1916 [sic]- and whose fragrance has never ceased to please. Essentially feminine bouquet, it seems to embrace and unfold its scents of bergamot and flowers It's a cruelty-free riddle whose power seems to work on 'gentlemen who prefer blondes'."


Bottles:


Originally Floramye was contained in a simple clear glass bottle with faceted glass stopper. The real attraction was in it's polychromed paper label which featured stunning Alfonse Mucha style Art Nouveau graphics which recalled the images on its presentation box. The face powder box repeated the same imagery as on the presentation box.

















Later, the parfum was presented in a flip top cigarette lighter styled crystal flaçon by Baccarat (model # 411).


Fate of the Fragrance:


Discontinued, date unknown.

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