Wednesday, April 19, 2017

Azurea by LT Piver c1897

Azurea by LT Piver: launched in 1897. Created by Jacques Rouché, Pierre Armigeant, and Russian born chemist Georges Darzens.

Azurea was available in a variety of products:
  • Parfum (extrait/essence)
  • Eau de Toilette
  • Eau Vegetale
  • Lotion
  • Soap
  • Face Powder
  • Talc

Fragrance Composition:

So what does it smell like? It is classified as a floral fragrance for women.
  • Top notes:
  • Middle notes: rose, jasmine, iris
  • Base notes: 


Azurea was contained in a simple clear glass bottle with ground glass stopper. The real attraction was in it's polychromed paper label which featured stunning Alfonse Mucha style Art Nouveau graphics which recalled the images on its presentation box. The face powder box repeated the same imagery as on the presentation box.

The "Poudre A Sachets" bottle held a scented sachet powder. It had the pretty paper label and stood 4" tall. The clear glass bottle has a cork lined clear glass stopper.

Gorgeous graphics on the fancy talcum powder tin known as the "Poudre de Talc". The shaker top is fitted with a slide closure, it has a patent date of Aug. 2, 1921. On the bottom of the tin, there is a patent date of January 11, 1921. Approximate measurements 4.25" tall x 3.5" widest part of the tin. This 3.5 oz tin is marked "3 1/2 oz Net Contents Created by L.T. Piver Paris, Made in The U.S.A. by Their Successors L.T. Piver Inc. NY"

The face powder box "Poudre Azurea" is covered with the repeated Art Nouveau graphics and measures 4" long x 3 1/4" wide x 1 3/4" tall. The box holds 110 grams of face powder.

Another pretty talcum powder canister featured the Azurea graphics and stood 4.75" tall.

I don't have a photo of it yet, but the Azurea Eau de Cologne was introduced in 1937 in a fluted five ounce bottle with a molded plastic cap.

Fate of the Fragrance:

Discontinued, still being sold in 1966.

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